Engagement Marketing

Engagement Marketing

Share

Goodman, Gail F. John Wiley & Sons, Inc., 2012 Audio summary available
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

In Engagement Marketing, Gail Goodman, the CEO of Constant Contact, demonstrates how to effectively use social media to acquire new customers while connecting with existing ones. She offers small businesses a three-step cycle designed to engage customers online to drive new leads, repeat sales, and referrals. If executed effectively, the engagement marketing cycle will make a company interesting and valuable enough that people will want to stay connected and maintain a relationship. Through numerous real-life examples, Goodman illustrates how best to harness the power of word-of-mouth marketing and to leverage technology and social media platforms to grow business. She also offers suggestions for overcoming common obstacles encountered by most small businesses when implementing engagement marketing strategies.