The End of Cheap China

The End of Cheap China

Share

Rein, Shaun John Wiley & Sons, Inc., 2012 Audio summary available
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

China has been the major source of cheap manufacturing labor for companies in first-world countries, but cheap Chinese labor is disappearing. Rising labor and real estate costs are causing production to shift elsewhere. Chinese people have become consumers, which is creating opportunities for savvy foreign marketers. In The End of Cheap China, Shaun Rein—born and educated in the United States, but now living and working in China—shares anecdotes from his personal and professional experience to illustrate the current cultural, political, and economic conditions in China. Rein stresses the importance of understanding Chinese consumers and provides marketing advice for businesspeople who are interested in profiting from China’s new and growing consumer classes. He also discusses political and social changes and their international implications, and speculates about the future.