The End Of Advertising As We Know It
IN THIS SUMMARY
The best-selling author of The End Of Marketing As We Know It again gives us this no holds bar hard hitting battle advice for designing truly effective advertising campaigns that drive business and sells products or services to its customers. Sergio Zyman practically demolishes the myths, fancy theories, and reputations of known advertising agencies and client companies that failed to practice the first dictum of advertising which is to sell products and services to its customers and not to make advertisements simply to win awards and entertain people. Zyman peppers his attacks with concrete examples and pitches his philosophy that unless marketing executives learn from their mistakes and continue to fail in pressing advertising agencies to craft creative advertising that should sell products or services, then these companies are most likely going to be cast in oblivion. This book is a must reading for marketing executives who manages a fortune in advertising budget and who wants to get a return on every buck spent to sell a product or service. Zyman's irreverent style and his method of going back at the very basics of advertising makes this valuable book a compulsive reading.