The Emperors of Chocolate
IN THIS SUMMARY
Forrest Mars, Sr., the Howard Hughes of the candy world, and Milton Hershey, built business empires out of chocolate. For 30 years, their products have accounted for eight of the ten top-selling candy bars in the country. The M&M brand, alone generates more revenue than Camel cigarettes or Maxwell House coffee. And, Reese’s Peanut Butter Cups, the nation’s number three brand, outsells such products as Advil and Ivory Soap. The Emperors of Chocolate blends investigative reporting with biography and cultural history, to tell the bizarre tale of America’s multibillion-dollar candy industry and the intriguing characters whose competition helped to create and shape it.