Emerging Markets

Emerging Markets

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Grosse, Robert Kogan Page Limited, 2016 Audio summary available
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IN THIS SUMMARY

Emerging-market economies such as China, Mexico, South Africa, and Indonesia are challenging the United States, Western Europe, and Japan for dominance of international markets. Operating in these emerging markets gives multinational companies the opportunity to reduce costs, raise revenues, obtain skills, and decrease risks. In Emerging Markets, Robert Grosse uses detailed case studies of multinational organizations from both sides of emerging markets to examine how companies can better position themselves in the global value chain. He provides advice on how companies can integrate low-cost inputs, attractive markets, and accessible innovations from emerging markets into their strategies to maximize opportunities in today’s competitive landscape.