Elements of Influence

Elements of Influence

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Bacon, Terry R. AMACOM, 2012 Audio summary available
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IN THIS SUMMARY

In Elements of Influence, Terry R. Bacon presents his guide to learning how to influence people in an ethical manner. Based on 20 years of research, Bacon’s book not only explains the psychological principles behind influence, but also outlines how to develop and implement influencing tactics in a variety of business situations. The backbone of the book comes from Bacon’s Survey of Influence Effectiveness database, the same framework utilized by his Fortune 500 clients. Bacon’s proven techniques can help leaders and influencers negotiate even the most unfamiliar cultural waters and influence others successfully.