Egonomics

When people hear the word “ego,” they invariably think of negative characteristics. Self-centeredness, selfishness, and arrogance are some of the terms that typically come to mind. However, ego also has a positive connotation. When balanced correctly, it can foster productivity by helping individuals attempt new ideas, achieve at higher rates, and overcome setbacks. The trick is to harness ego appropriately so that it becomes an asset rather than a liability.

In Egonomics, David Marcum and Steven Smith teach readers how to accomplish this challenging feat. Through research and case studies, they identify four early warning signs that ego is becoming a liability and propose three principles that can be used to counteract the negative effects of these early indicators.