Edison in the Boardroom Revisited

Edison in the Boardroom Revisited

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Harrison, Suzanne S. | Sullivan, Patrick H. John Wiley, & Sons, Inc., 2011 Audio summary available
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IN THIS SUMMARY

Intellectual property is valuable, yet too many companies fail to maximize its worth. Corporations that extract the most value from their IP meet to discuss best practices of IP management at the ICM Gathering. The combined wisdom of these business leaders is presented in Suzanne S. Harrison and Patrick H. Sullivan’s Edison in the Boardroom Revisited. They reintroduce the value hierarchy pyramid from the original Edison in the Boardroom and provide in-depth analysis of each level. Top executives offer advice on defending ownership of IP, managing IP costs, capturing value from IP, synthesizing opportunities, and using IP holdings to shape the future.