Edge Strategy

Edge Strategy

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Lewis, Alan | McKone, Dan Harvard Business School Publishing Corporation, 2016 Audio summary available
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IN THIS SUMMARY

Companies that spend their entire time focused on their core products or on introducing new products to new markets seem to be the norm. However, a less risky, less volatile way to increase revenues and profits involves edge strategies. In Edge Strategy, strategy experts Alan Lewis and Dan McKone help leaders recognize and capitalize on these opportunities. By exploring the permission they have earned with existing customers, and the latent value of existing assets, businesses can capitalize on new profit centers without investing a lot of capital or changing the visions of their companies.