Economics for Business

Economics for Business

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Cohen, Ivan K. Kogan Page Limited, 2016 Audio summary available
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IN THIS SUMMARY

In Economics for Business, Ivan K. Cohen argues that in order to develop effective business strategies for their companies, leaders must first gain a fundamental understanding of the complex global economy in which they operate. With such knowledge it becomes possible to make better pricing, branding, and investment decisions. To that end, Economics for Business provides a comprehensive guide to the myriad forces, institutions, and concepts of micro- and macroeconomics.