IN THIS SUMMARY
In order to be successful in business today, companies need to go beyond old marketing techniques and embrace new approaches made possible by the Internet. In e-Riches 2.0, Scott Fox uses his experience in e-commerce as a foundation for teaching businesses how to do just that. Specifically, Fox outlines free and low-cost marketing tools that can be used to effectively promote brands and sell more products. Not only does Fox analyze the strengths and challenges of these marketing approaches, but he also provides practical suggestions for implementing them from start to finish.