e-Profit

In 1998, $74 billion worth of electronic commerce was conducted, and by the year 2002, that figure is expected to grow to $1.2 trillion. Obviously, e-commerce cannot be considered a short-lived management fad, but a long-term force that will compel companies to radically rethink their strategies, structure, and operations. Despite this reality, fear of change and lack of technological knowledge are keeping most companies from actually engaging in e-commerce. And of those that do engage, even fewer are making a profit. e-Profit presents many case studies from well-known companies, as well as the lesser-known, and uses these studies to propose management principles and methodologies, offered to help executive teams and managers develop and sustain effective e-commerce strategies and to adapt their systems to the new demands of e-commerce technology and customers.