The E-Factor

The E-Factor

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Reinders, Adrie | Freijsen, Marion BenBella Books, Inc., 2012
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IN THIS SUMMARY

While entrepreneurs have always faced complex obstacles, today’s digital landscape has introduced an entirely new set of challenges for launching and sustaining successful businesses. In The E-Factor, Adrie Reinders and Marion Freijsen provide readers with the tools and techniques needed to secure funding, connect with customers, and develop effective online marketing strategies. Through a series of case studies and anecdotes from their own experiences developing EFactor.com, Reinders and Freijsen successfully illustrate today’s most essential lessons on entrepreneurship in the social media age.