Duct Tape Selling

Duct Tape Selling

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Jantsch, John Penguin Group, 2014 Audio summary available
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IN THIS SUMMARY

The world is changing, and so too are the qualities required to be a successful salesperson. In Duct Tape Selling, John Jantsch makes the case that to be successful in today’s sales environment, salespeople must reframe their mind-set to think like marketers—guiding their prospects on a journey to find a solution that adds value to their lives. Jantsch’s three-part treatise offers thought-provoking information about this mind-set shift and what is driving it, provides practical techniques for selling in this new business environment, and reveals how sales leaders can train their teams to align with this new selling model.