Dual Transformation

Dual Transformation

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Anthony, Scott D. | Gilbert, Clark G. | Johnson, Mark W. Harvard Business School Publishing Corporation, 2017
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IN THIS SUMMARY

No one stays on top forever, and in today’s business environment, giants topple and upstarts change the game more rapidly than ever before. In Dual Transformation from Harvard Business Review Press, Scott D. Anthony, Clark G. Gilbert, and Mark W. Johnson teach business leaders how to turn threats into opportunities. Dual transformation requires a company to reposition its current business while also creating future business. It is a journey that requires courage, focus, and determination, but if navigated successfully, it can turn a legacy business on the brink of irrelevance into tomorrow’s market leader. The authors draw on their own experiences leading teams undergoing transformation, providing case studies of companies who have disrupted the market as well as companies who have reinvented themselves in the face of disruption.