Driving Results Through Social Networks

Most leaders still rely too heavily on formal structures when designing their organizations and implementing strategy. However, these formal organizational structures often overlook the fact that every organization also has an informal “invisible” organization. Although these networks have traditionally formed serendipitously, it is becoming increasingly important for leaders to cultivate them in targeted ways.

Driving Results Through Social Networks explores the business applications of network analysis and offers a unique set of insights into ways that network analysis can be used as a strategic tool to generate value in organizations. By quickly revealing previously invisible networks, organizational network analysis makes it possible for leaders to identify areas where collaboration thrives, as well as to monitor critical points of value creation.