Driving Business Value in an Uncertain Economy
IN THIS SUMMARY
A common misconception among business owners is that economic and market trends are the only factors for determining business value. When said owners encounter a scenario like this, fear paralyzes them. They ignore things they can do on a daily basis to boost business value regardless of economic circumstances. Mark Jordan, author and managing principal of the middle market investment bank VERCOR, reveals that business value is, in fact, a combination of internal and external drivers. Chief among them is maintaining and improving sales, gross margin and earning trends. He also stresses the importance of leveraging a business's best assets, putting together and maintaining a strong management team, and finding new ways to capitalize on existing intellectual property in boosting business value.