The Dragonfly Effect

The Dragonfly Effect

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Aaker, Jennifer | Smith, Andy | Adler, Carlye Jossey-Bass, 2010
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IN THIS SUMMARY

When all four of its wings work together, the dragonfly has incredible strength and agility. In The Dragonfly Effect, Jennifer Aaker and Andy Smith explain how to effectively mimic the four wings of the dragonfly in order to tap social media and produce extraordinary results. By following the authors’ four suggested steps of Focus, Grab Attention, Engage, and Take Action, readers learn the tools necessary to fully create the reality of their dreams. Using case studies of organizations like Starbucks, Kiva, and Groupon, Aaker and Smith ultimately aim to prove that profitability and social good do not need to be opposing goals.

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