Double-Digit Growth

Conventional wisdom says that, in a difficult economy, besieged by threats of terrorism and war and uncertainty in the Middle East, growth is impossible; thus, the only viable strategy is to hold one's ground. Michael Treacy, coauthor of The Discipline of Market Leaders, firmly disagrees. He asserts that long before the economy turned sour, so-called stellar enterprises were coasting along on their reputations and turning in growth numbers in the single digits or less-lackluster results that have come out of the reality that too many of these firms have forgotten that "growth is the oxygen of business" and so have lost the discipline to grow. His Double-Digit Growth offers a provocative, useful primer that presents a disciplined new way to think about business growth, as well as a highly effective formula shown to have helped many companies "grow by 10 percent or more, year after year, in good times and bad, without cheating."