Do Good

Do Good

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Thompson, Anne Bahr AMACOM, 2018 Audio summary available
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IN THIS SUMMARY

In Do Good, Anne Bahr Thompson argues that companies that align their brand images and with their ethics can flourish in the new global economy. Consumers are more aware than ever before of whether companies’ promises connect with their stated goals and values. Forward-thinking organizations need to look beyond short-term profitability to create value-driven brands. This need is universal, regardless of a company’s industry sector. Today’s consumers use brands to define their personal identities, and they demand that the brands they promote meet high ethical standards.