Disruptive Marketing

Disruptive Marketing

Share

Colon, Geoffrey AMACOM, 2016 Audio summary available
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

In Disruptive Marketing, Geoffrey Colon claims that the world marketers face today is one where binary and linear decision making no longer works. This is because consumers now control brands, not the other way around. The new power of consumers is a byproduct of the digital revolution: Consumers have more agency thanks to the web and advances in mobile technology. To combat this, marketers must think creatively about problem solving and become disruptive instead of relying on traditional, non-human-centric methods.