Disruption Denial

Disruption Denial

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Guillebaud, David LID Publishing, 2016 Audio summary available
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IN THIS SUMMARY

In Disruption Denial, David Guillebaud explains how digital start-ups are creating a new, Internet-driven sharing economy that is pushing traditional businesses to the sidelines. Using valuable insights gained from decades of experience in business leadership, as well as observations from other business gurus, Guillebaud details the path top executives must follow if they want to transform pre–Digital Age enterprises into successful, long-term players. This means moving from a hierarchical, pipeline organizational structure that produces value and pushes it out to selected customers to a collaborative, platform environment utilizing digital platforms to engage potential customers and their online “ecosystems” of friends, families, and distributors. While most top executives deny the threat posed by these digital disruptors, true leaders have moved their companies forward into the Digital Age.