The Disney Touch

The Disney Touch

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Grover, Ron Business One/Irwin, 1991
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IN THIS SUMMARY

The behind-the-scenes account of how Disney went from a stagnant company, rooted in the past and ripe for takeover, to one of the most admired and successful corporations in America. Grover conducted extensive interviews with Disney executives and others to chronicle details of this turnaround. The Disney Touch shows how the transfer of power to Michael Eisner from Paramount and Frank Wells from Warner would permanently put the company out of the reach of raiders. The board believed that Eisner had the creative genius and Wells the business acumen that Walt Disney Productions needed.