Digital Selling

Digital Selling

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Leboff, Grant Kogan Page Limited, 2016 Audio summary available
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IN THIS SUMMARY

Modern marketing is based on digital platforms. This means new strategies are needed for generating leads and sales. In Digital Selling, Grant Leboff shows how the traditional sales funnel, with massive numbers of contacts yielding a cone-tip of customers, has been replaced by a digital net that engages potential buyers on an individual basis, ultimately producing a steady stream of buyers.