Digital Rush

Digital Rush

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Aspatore, Jonathan R. | Abell, Alicia AMACOM, 2000
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IN THIS SUMMARY

As a commercial entity, the Internet has emerged in record-setting time and created record-setting wealth. And, though entrepreneurs, who can keep pushing the boundaries of the Net, stand to reap unprecedented rewards, there are no hard and fast rules for doing so and very little formal training that can prepare them to start an e-business or meet its many challenges. Experience has shown that every successful e-enterprise has taken a different path and created its own unique strategies. Digital Rush examines the business models of a select group of fast-growing Internet businesses, each at various stages of development. It goes behind the scenes and talks directly to the individuals who created these innovative companies, providing valuable insights on obtaining capital, finding good talent, creating effective advisory boards, cultivating strategic partnerships, planning for the future, providing excellent customer service, making the most of technology, creating good work environments, and much, much more how-to advice, offered to educate and motivate would-be Internet entrepreneurs.