Digital Marketing Strategy

Digital Marketing Strategy

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Kingsnorth, Simon Kogan Page Limited, 2016 Audio summary available
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IN THIS SUMMARY

Major lifestyle shifts due to technological advances in the past 20 years have meant an accelerated pace of change in the field of marketing, particularly within digital marketing. While digital departments have historically been in separate silos from marketing departments, companies can no longer afford to have this dichotomy. Furthermore, today’s marketers need to have greater alignment between their digital campaigns and their companies’ larger business strategies to be truly effective. In Digital Marketing Strategy, Simon Kingsnorth provides a comprehensive primer on digital marketing. He demonstrates how digital marketers can achieve strategic integration within their larger organizations from planning stages through implementation and measurement.