The Digital Innovation Playbook

The Digital Innovation Playbook

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Webb, Nicholas John Wiley & Sons, Inc., 2011 Audio summary available
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IN THIS SUMMARY

Despite the digital landscape of today, very few companies are able to successfully use social and digital media. In The Digital Innovation Playbook, seasoned innovator Nicholas J. Webb describes how digital, social, and new media can be used to facilitate corporate goals by forging a valuable connection with customers. Webb offers a series of tools and techniques to help develop connections with customers and launch successful innovation initiatives. To further illustrate the nature of digital innovation, Webb provides case studies of groundbreaking companies, or Innovation Superstars ®.