Digital Branding

Digital Branding

Share

Rowles, Daniel Kogan Page Limited, 2014 Audio summary available
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

In Digital Branding, Daniel Rowles asserts that without a clear understanding of the strategic impact of digital branding, it is impossible to develop clear and measurable objectives. To succeed, companies need more than a shiny logo, a catchy phrase, a sleek TV commercial, and a celebrity endorsement. Consumers now live in a digital world, and marketers have to go where these potential clients live and play.