Designing the Purposeful Organization

Designing the Purposeful Organization

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Wilson, Clive Kogan Page Limited, 2015 Audio summary available
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IN THIS SUMMARY

To be successful, a business must define its purpose, then use this statement of purpose as a basis for fulfilling stakeholder needs. Designing the Purposeful Organization by Clive Wilson provides essential points for using purpose as an anchor for organizational strategy. Through the combined principles of purposeful leadership (purpose, vision, engagement, structure, character, results, success, and talent), it is possible to inspire an organization to reach heights of innovation and profitability while retaining brand identity and customer loyalty.