Design to Grow

Design to Grow

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Butler, David | Tischler, Linda Simon & Schuster, Inc., 2015
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IN THIS SUMMARY

In today’s economic climate, companies that wish to not only survive but thrive must demonstrate both scale (the ability to expand) and agility (the ability to develop new products and features and try new business models). Many large, long-standing companies have gone out of business because they did not possess agility, and statistics show that only 1 out of 10 startups is successful because the others do not know how to scale. However, in Design to Grow, David Butler and Linda Tischler explain how designing on purpose can help companies scale and be agile. By defining design and explaining how it can be used, they show readers how to stay ahead of the competition by embracing collaboration, objectively evaluating every aspect of the business, and factoring in external elements that play a large role in any organization’s success.