Design like Apple

Design like Apple

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Edson, John John Wiley & Sons, Inc., 2012 Audio summary available
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IN THIS SUMMARY

In Design Like Apple, John Edson describes how companies can use design to gain a competitive advantage. Through an in-depth breakdown of Apple’s philosophies, practices, and inner workings, Edson reveals that quality design does in fact produce superior products, manufacturing, customer experiences, and brand. He also shares how to nurture taste, talent and a design culture at every level of an organization. Executives, managers, employees, and companies will be able to apply Edson’s design lessons to effectively bolster their design capability to its fullest potential.