Decoding the Irrational Consumer

Decoding the Irrational Consumer

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Bridger, Darren Kogan Page Limited, 2015 Audio summary available
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IN THIS SUMMARY

Neuromarketing may be a comparatively new science, but its potential for uncovering the hidden triggers that drive buying decisions is endless. In Decoding the Irrational Consumer, Darren Bridger shows how the fields of cognitive and social psychology, economics, aesthetics, and big data processing are being combined to get inside consumers' minds and discover what actually pushes their buttons.