The Decoded Company

The Decoded Company

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Segal, Leerom | Goldstein, Aaron | Goldman, Jay | Harfoush, Rahaf Penguin Group, 2014 Audio summary available
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IN THIS SUMMARY

For the past several years, organizations have accessed and leveraged an abundance of information about their customers to make informed business decisions. These organizations pair market segmentation techniques with data about individual consumers to create hyperpersonalized products that match customers’ unique sets of preferences. In The Decoded Company, Leerom Segal, Aaron Goldstein, Jay Goldman, and Rahaf Harfoush recommend using this customer-centric approach within organizations to better understand the needs and desires of individual employees. These Decoded Companies can collect and interpret data about their workforces to create personalized services and just-in-time training opportunities. By collecting data on employees, including their projects, client interactions, ability to meet deadlines, and level of training, organizations will be equipped to get the best out of their workforces, enhance their employees’ work lives, and improve the functionalities of their entire organizations.