The Deciding Factor

In The Deciding Factor, industry experts Larry Rosenberger and John Nash show how an organization can make better decisions through a combination of data, mathematics, and software, and ultimately create a more customer-centric, cost-competitive, and profitable organization. The authors look at all facets of decision management, including decisions about building brand loyalty, increasing profitability, and unlocking new sources of value. The authors illustrate how leading companies in a variety of industries can use analytics to predict customer behavior, make better operational decisions, and increase profits.