Darling, You Can’t Do Both
IN THIS SUMMARY
Advertising executives Janet Kestin and Nancy Vonk took a creative approach with a campaign (Dove) that caused sales to skyrocket. Their unconventional approach resulted in professional rewards, which they attribute to their willingness to break traditional business rules. Unfortunately, the workplace today is still designed primarily for men—even as more and more women enter the workforce. The business climate implies that a woman can have a successful career or be a mother, but not both. In Darling, You Can’t Do Both, Kestin and Vonk examine the “rules” of the workplace and encourage women, regardless of their professions, to break them. They share ideas that will help women defy expectations, challenge the status quo, and forge their own paths to success.