Customer Obsessed

Customer Obsessed

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Berridge, Eric John Wiley & Sons, Inc., 2016 Audio summary available
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IN THIS SUMMARY

Today’s business world is customer driven, and businesses that obsessively focus on their customers and their experiences are best positioned for future success. In Customer Obsessed, Eric Berridge explains how future business survival will depend on how well organizations use data to fully understand their customers and anticipate their future behaviors and needs. He reveals the importance of customer engagement and experience and how those elements are affected by critical organizational issues, such as having a talented and engaged workforce, the right culture, and the ability to leverage data and technology. Customer Obsessed provides an easy-to-follow strategic framework that can help organizations consistently deliver extraordinary customer experiences.