The Customer Loyalty Loop

The Customer Loyalty Loop

Share

Fleming, Noah The Career Press, Inc., 2017
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

Most companies know that their customers are their most important assets and that nurturing customer loyalty is imperative to long-term growth and success. However, a majority of companies remain either fixated on lead generation and customer acquisition or unsure what practical actions they can take to boost customer retention. In The Customer Loyalty Loop, Noah Fleming outlines a systematic process for earning customer loyalty that is grounded in extensive research on the human mind, emotions, and behavior. Fleming draws upon current and well-established studies to inform a pragmatic, four-stage approach any company can use to attract customers, maintain relationships with them, and position the company for sustainable success.