Culturematic

Culturematic

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McCracken, Grant Harvard Business School Publishing Corporation, 2012 Audio summary available
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Change happens at a faster pace with each decade, making it increasingly more difficult to predict what the future holds. The old models and methods no longer work. What works are Culturematics—oddities and unexpected ideas, things and events that are attention-getting. These twist conformity just enough to change the way people think. It means looking at the present in a different and slightly slanted way so that the future is clearer. In Culturematic, anthropologist Grant McCracken explains the phenomenon of Culturematics and how individuals and corporations alike can benefit from learning to recognize these innovations and create their own Culturematics.