A Culture of Purpose

A Culture of Purpose

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Lueneburger, Christoph HarperBusiness, 2013 Audio summary available
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IN THIS SUMMARY

In A Culture of Purpose, Christoph Lueneburger relates how leadership today faces the complex task of building a culture of purpose to power organizations. Pursuing a purpose rooted in commercial success is one of the best ways to plant such a culture in a corporation. A company’s purpose should be bigger than the bottom line. Leadership needs to poses the right combination of competencies, including change leadership, influencing, and commercial drive. Hiring talent that has innate determination, insight, and curiosity will help spread the culture of purpose throughout the organization. Such a winning culture can be cultivated further by imbuing the company with energy, resilience, and openness.