The Culture Map
IN THIS SUMMARY
Changing business environments have prompted businesses in every sector to create multinational and multicultural teams. However, the benefits of these teams, such as creativity and a better understanding of global markets, come at a price. Cross-cultural collaboration requires careful management and attention so that fault lines do not form within teams over how meetings are run, performance is measured, decisions are made, and more. In The Culture Map, Erin Meyer provides readers with a systematic approach to understanding eight areas fundamental to all business interactions that routinely trigger cross-cultural conflict. She helps readers appreciate differences in perceptions, thought patterns, and behaviors across countries and gives them tools to build stronger multicultural teams.