The Culture Builders

The Culture Builders

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Sparrow, Jane Taylor & Francis Group, 2012
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IN THIS SUMMARY

Most organizations recognize that engaged employees yield better results on virtually all metrics, from improved financial performance to greater team cohesion and individual work satisfaction. Yet despite the mounting evidence for boosting employee engagement, few leaders have a designated strategy for embedding it in company culture. In The Culture Builders, Jane Sparrow explains how your position as a manager or senior leader is crucial to an engaged workforce and requires you to alternate among five distinct roles—prophet, storyteller, strategist, coach, and pilot—to drive employee engagement. By leveraging these roles effectively, you can support your employees’ shift from organizational understanding to genuine organizational investment.