IN THIS SUMMARY
In Crush It! author Gary Vaynerchuk describes how anyone can harness the power of the Internet to turn their passion (no matter how obscure or crazy) into a revenue making business. His fervent theme: “monetize your passion” by using the unprecedented opportunities afforded through social media net-working platforms. A self-made successful businessman and personal brand identity, Vaynerchuk made a name for himself by launching and promoting Wine Library TV, a video blog. Drawing upon his own experience, Vaynerchuk explains how to use all the social media networking tools to build a passion into a personal brand that creates wealth and personal happiness. He contends that launching a business on the Internet does not have to cost millions of dollars—or even thousands. What it requires is dedication, passion, time, patience and creativity.