Crowdstorm

Crowdstorm

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Abrahamson, Shaun | Ryder, Peter | Unterberg, Bastian John Wiley & Sons, Inc., 2013 Audio summary available
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IN THIS SUMMARY

The advent of social media has broken down many barriers to collaboration. Social media and communications technologies allow individuals and organizations to reach far beyond their own resources to solicit, discover, and assess a greater number of ideas. While there is great potential to benefit from this type of collaboration, the tasks of collecting and analyzing ideas can seem overwhelming and complex. In Crowdstorm, Shaun Abrahamson, Peter Ryder, and Bastian Unterberg describe how companies can work with external networks to solicit, refine, and select ideas to solve specific problems or generate new products and services.