Crossing the Chasm

Crossing the Chasm

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Moore, Geoffrey A. HarperCollins Publishers, 2014 Audio summary available
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IN THIS SUMMARY

Too often, new high-tech products with great buzz and promising initial sales crash and burn before ever making it to the mainstream market. In Crossing the Chasm, Geoffrey A. Moore argues that in order to ensure the long-term, widespread success of new high-tech products, entrepreneurs must shift their marketing strategies away from the first wave of tech enthusiasts to instead appeal to consumers who are more interested in making the most pragmatic purchasing decisions. An essential marketing guide to bringing high-tech products to progressively larger consumer audiences, Crossing the Chasm provides entrepreneurs with straightforward, step-by-step strategies for entering and conquering the mainstream market.