Creativity at Work

Creativity at Work

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Taylor, Ros Kogan Page Limited, 2013 Audio summary available
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IN THIS SUMMARY

In Creativity at Work, Ros Taylor shares the results of 100 interviews and a formal poll of 1,000 working people in the UK. Taylor sought to discover what happens every day as customers and markets change and how that relates to the role of creativity in a successful workplace. The results uncover myths about the type of people who are creative and help explain how creativity can be used in any work environment. Organizations that want to be viewed as innovative must make room for creative ideas because the two concepts go together. When a business understands the value of creativity at work, it must also recognize that everyone has the capacity to be creative.