Creative Strategy Generation

Creative Strategy Generation

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Caporale, Bob McGraw-Hill Education, 2015 Audio summary available
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IN THIS SUMMARY

Building a strategy for a product or service can be a creative process that allows an organization to innovate and move forward without imitating past strategies. In Creative Strategy Generation, business strategist and musician Bob Caporale uses an extended metaphor of composing music to outline his method for creating an actionable plan for a product or service. The best strategies combine solid business metrics with passion and inspiration to create truly original plans.