Creating Competitive Advantage

Creating Competitive Advantage

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Uphill, Kevin Kogan Page Limited, 2016 Audio summary available
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IN THIS SUMMARY

The driving point behind Kevin Uphill’s Creating Competitive Advantage is focus—that is, how can an organization and its leaders get ahead of the competition in a focused way that allows it to create a niche and offer better services to its customers? Despite fast-moving times, the keys to gaining advantage are strategy and leadership. The goal of business leadership today is to effect real changes that will build more purposeful organizations that are able to gain advantages, create positive outcomes, and build the future.