Creating and Dominating New Markets
IN THIS SUMMARY
Each year, hundreds of new businesses are launched. Unfortunately, for every hundred started, less than half will survive the crucial four years of operations. The question is now asked: what does it take to create a sustainable business? According to author Peter Meyer, a business that creates and dominates new markets is more likely to survive. After all, new markets give the owners the comfortable position of having none or little competition. In this very readable and enlightening book, the author provides you with a guide on how to start and manage a new market. You will be given sound strategies and techniques for vaulting ahead of the competition and building a profitable business.