Create Marketplace Disruption

Create Marketplace Disruption

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Hartung, Adam FT Press, 2008
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IN THIS SUMMARY

Far too often, companies lock-in to processes, products, or technologies that have worked in the past. By clinging to their history - and failing to consider alternative options that are more appropriate in response to changing market needs - these companies become destined to fail in the face of innovative competitors. How can companies avoid this state of affairs and position themselves for long-term growth and sustainability?