Corporate Brand Personality

Corporate Brand Personality

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Everett, Lesley Kogan Page Limited, 2016 Audio summary available
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IN THIS SUMMARY

Although the concept of branding is not a new one, many businesses still struggle to establish the strong reputations they need to stay competitive. In her book Corporate Brand Personality, Lesley Everett provides specific guidelines for reinventing and maintaining trustworthy, authentic corporate branding. She focuses on all aspects of the topic, from identifying values to communicating them with consistency.